The colourful houses of Villajoyosa – is it worth buying property here?

Villajoyosa is a good place to buy property for people who are looking for an authentic Spanish atmosphere, direct access to the beach and a town that works all year round. It lies between Benidorm and Alicante. It is cheaper than top locations such as Altea or Moraira, but more expensive than many parts of the Costa Blanca South. Whether a purchase pays off, however, depends on the location of the specific property, not on a "pretty little town" alone.

The colourful façades right by the beach, the palm trees and the wide promenade are impressive, and the town is not overly commercialised. When buying, though, emotion is not enough, so below we discuss the market, the pros and cons and the investment potential.

Where do the colourful houses in Villajoyosa come from?

The characteristic pastel houses by the beach are a former fishermen's quarter. Each family painted its house a different colour so that fishermen returning from the sea could easily recognise their own place.

Today it is the town's calling card and one of the most recognisable views on the Costa Blanca. However, remember that not all properties in Villajoyosa are the famous “Instagram” townhouses.

What is the property market like in Villajoyosa?

Its location between Benidorm and Alicante provides good transport links and access to infrastructure. The market is varied:

• old townhouses in the centre, often in need of renovation,
• beachfront apartments,
• new developments a little further from the very centre,
• villas in quieter neighbourhoods.

Front-line prices by the beach are higher, which is natural. A few streets further back, however, you can find a much better value for money.

Who is Villajoyosa a good choice for?

Villajoyosa suits people who:

• want an authentic Spanish atmosphere,
• are not looking for a party lifestyle like that of Benidorm,
• value the seafront promenade and local restaurants,
• are considering tourist rental in the season.

Villajoyosa is not an artificially created resort. It is a living town that works all year round.

What are the pros and cons of buying property in Villajoyosa?

Pros:

• direct access to the beach,
• very distinctive architecture,
• growing investor interest,
• good connections to Alicante airport.

Disadvantages:

• it can be noisy in the very centre during the season,
• older buildings may require a thorough renovation,
• a limited number of front-line properties.

That is why, before buying, you need to analyse the location of the specific property carefully, and not just the town as a whole.

Is Villajoyosa a good investment in 2026?

Villajoyosa is gaining in popularity, especially among buyers from Northern Europe. It is still cheaper than top locations such as Altea or Moraira, but more expensive than many parts of the Costa Blanca South.

If you are looking for a compromise between atmosphere, location and potential for appreciation, this is a very sensible option.

Sample new apartments in Villajoyosa

The prices below do not include VAT.

• 

  Apartment 200 metres from the sea – from 65.93 m², 2 rooms, 2 bathrooms, sea view, air conditioning, balcony/terrace; from €418,000.

• 

  Apartment 800 metres from the beach – from 62.15 m², 2 rooms, 2 bathrooms, sea view, communal pool; from €349 500.

• 

  Beachside apartment – from 77.69 m², 2 rooms, 2 bathrooms, sea view, communal pool; from €680 000.

• 

  Apartment in Villajoyosa – from 108.38 m², 3 rooms, 2 bathrooms, sea view, communal pool; from €365,000.

• 

  Sea-view apartment – from 91.98 m², 3 rooms, 2 bathrooms, communal pool, balcony/terrace; from €432,000.

How does Aria Spain help with buying in Villajoyosa?

As a Polish real estate agency in Spain – Aria Spain:

• we analyse whether a given property in Villajoyosa makes sense as an investment,
• we check the legal and technical condition of the building,
• we advise whether it is better to buy in the centre or in a new development,
• we help with the entire purchase process, including remotely.

We do not sell an Instagram view. We check the numbers, the location and the real potential. The colourful houses are beautiful, but buying a property is a financial decision, not just an emotional one.

Useful guides:

• How to obtain an N.I.E. number in Spain?
• Form EX-15 – what is it?
• An end to ocupas

Frequently asked questions

Aria Spain, a licensed agency (RAICV no. 4123), sells new properties from developers on the Costa Blanca with no commission for the buyer and handles the entire purchase in English, from the NIE number to the notary and handover. If you are considering Villajoyosa as a second home or an investment, book a free consultation.